2017 is coming to a close and with that arrives the excitement of a new year with the opportunity to try new or different things. There are a number of people that use the new year as an opportunity to set targets, challenges and of course, get in the best shape of their lives. It is common for January of every year to be filled with hopefuls wanting to put their body through the paces like all the perfect bodied celebrities.
However, that doesn’t necessarily mean that it isn’t a bad thing, as it means that it is a time for gym brands to shine and bring out collections based on the number of new years resolutions. As gym brands have continued to surge in popularity since the likes of GymShark have been around, we’ve helped you find a few more independent brands that are suited to you. Independent brands are now becoming increasingly influential, especially as they are not absorbed by the fast fashion lifestyle that we see so commonly. To help you understand how stylish, unique and beneficial they can be, we’ve come up with 4 gym brands.
We start the collection of with a brand called Tracksmith. For those who are unaware of what Tracksmith represent, they have moved away from the traditional, generic and boring gym brands and taken a vintage approach. Rather than attempting to work with ‘futuristic fabrics’ and clothing covered in large logos, Tracksmith have taken a Rocky Balboa approach to fitness. A classic twist with a tailored fit is everything you need for those who want to go to the gym but not wear highlighter based clothing. If you are that person than you are the target market for Tracksmith.
One Athletic are a special inclusion into the list with their collections being based off of genuinely quality materials. They have twisted the generic street wear style and made it into a brand that brings quality to the gym and fitness. The brand was created by three brothers that have moved away from fast fashion and focused on marrying style, comfort and functionality to create the brand One Athletic. Whether you are looking for track pants, full tracksuits or even muscle fit hoodies, One Athletic have a unique collection suited to everyone who wants comfort.
Outdoor Voices are probably the most conventional brand on the list, however, that doesn’t mean they are as generic as current gym brands out there. Outdoor Voices was created to compete with the likes of Gym Shark, Under Armour and New Balance, however, without filling their collections with neon clothing. The brand has continued to develop an ideology that is there for functional fitness and everyday movements, rather than just being associated with movements at the gym. Outdoor Voices use core fabrics to base their collections from and it guarantees comfort, style, functionality and fitness.
The famous Canadian brand Frank & Oak have used the fitness world as a way to expand on their current collections. State Concepts is the new addition and it has seen huge popularity since it’s initial release. The brand used the fitness world to bring together leisurewear and style which has been avoided by so many gym brands all over the world. It wasn’t designed to be bold, sweat drenched and aggressive but instead the opposite. They have insisted on using technology to create their styles, designs and fits, but it is coincided with a hybrid combination of street wear and fitness.